Our Yehey! Lecture
Last Saturday, September 20, our class had a special lecture on social media. This was handled by Mr. Gian Paolo Pangan. He talked about plenty of things regarding how Web 2.0 and the social network sites have brought upon a change to the Philippine society.
Yehey!, as we all know, is a Philippine version of Yahoo! It provides Filipinos with a contextual indexing of items. From being a website, Yehey! has transformed itself into an online marketing firm. Since then, Yehey! has been helping companies achieve good reputation, and market potential from the public. They have improved brands such as Tide, Boy Bawang, Goldilocks, and many others. They have also helped politicians to be present online. Politicians such as Mar Roxas, and Manny Villar are just a few of those whom they have helped.
While discussing, he mentioned three important steps in doing an online marketing plan.
1. Create buzz – creating a buzz over the internet is either easy or hard, depending on the topic. If you’re trying to make a buzz that isn’t even buzz worthy, then don’t try to make such a buzz at all. If you think your ideas got potential, share it over internet forums, make a video about it, engage people into reacting to your idea, and wherever you think your audience broods. If it is interesting, people would surely go there. I don’t believe that making multiple accounts and talking to yourself would be a legit “buzz.” A buzz must have complete strangers involved.
2. Generate hype – hype is something that is generated when people are continuously talking about a certain topic. As communicologists, it is a challenge for us to create that “honest” hype. How do we do it? Let us take note of what our idea is all about and how it can make a change for society, then we would know how to make that hype. Hype could also be attributed to the skill of the communicologist to be consistent in giving regular updates to the customers/people regarding the organization’s idea/product/service.
3. Craft strategy – again, strategy is essential. Strategies are specific, objective, and rational. A good online marketing/advertising plan would have a specific target audience, no matter how explosive a plan may be to the other demographics. The plan should also lay out the objectives one by one, and how these objectives are to be measured later on after the execution of the plan.
Some facts regarding Philippine online activity according to mr. Pangan:
1. 28,000,000 – number of internet users
2. 83% – those having social networks
3. 86.4% – have uploaded photos
4. 98.6% – have watched an online video
5. 90% – have read a blog
Based on the data, we can say that Filipino online users are rapidly spreading out the word to everyone. It won’t be a matter of time before we will be named as the “social networking capital of the world.”
Nibotech entirely revolves around the happenings inside social media and the people that build and rebuild it. Special interest is given to technological advancements in communication.
Being a Social Networking Capital of the World is not an elusive opportunity for our country
agree with you, too, that creating multiple accounts and faking conversations must not be encouraged. new social media is about authentic conversations, not about creating hype.
i’ve always believed that success must always be grounded on ethics.
It’s sometimes hard to generate hype because you need to extract all the means to get your site or business known. but it’s not about all the “means” because it has to be thought of carefully using strategies that are suitable and ethical.